Internet Marketing “gurus”
BetterNetworker Forum Re: Would you correct a guru if you saw something wrong?
by John Zajaros on Sun Mar 22, 2009 3:28 pm
Get ready, this is going to ruffle some feathers!
I am starting to have a real problem with the guru’s assigning to social media some lofty place of karmic quality that somehow confers upon the individual who does it right a sort of magical degree of success. While, people who don’t do it just right are forever banished to the never-never land of hypocritical criticism! All of this defined by who? Or is it whom? And what made them arbiter of all that is correct and proper in Web 2.0 Land?
Yup! That’s right, karmic quality and hypocritical criticism! If you do this…then that! However, if you don’t do it the right way….
Sounds like undergraduate deductive logic…if –> then!
The right way? Come on!
The fact is, many of the same, self-appointed social media monitors, some guru or other, just one step up from those kids who used to be hall monitors back in the days when security guards hadn’t even been considered yet, but you know the type! They have all the answers and all you have to do is ask them! Heaven forbid you step out of line? Well, they’ll run off and tell Sister Mary Elephant that you have breached the the sanctity of the hall monitor rules of conduct!
Heaven forbid you break the rules of Tweeting or Facebooking or MySpacing!
So, what does that have to do with mentoring and gurus being right or wrong…and telling them? It all strikes me just a little like when Dan Quayle, you remember Dan, he was Vice President for half-a-meaningless-second? Well, Dan wanted to teach values in the schools! Some of you will remember the whole Family Values Great Debate, others won’t. You see, Dan wanted values taught in the schools!
The idea almost caught on! Scary, when you think about it! But then someone a lot smarter than Dan asked a very simple question: “Whose values?”
An the debate was on!
In retrospect, it was a silly debate led by a small minority who wanted to impose their standards, their values, their will, on the rest of the American people! Or at least some poor, unsuspecting kids at Podunk Elementary School! Thankfully, reason prevailed and by the end of the day the whole Family Values Great Debate went the way of so many other movements when they attempt to impose mass control, Frank Kern notwithstanding (little “Mass Control humor there, very little!), on the majority.
Internet Marketing Gurus and hypocrisy!
I have “listened” to many gurus go on virtual tirades about How to Not Twitter, How to Facebook, even How to Furl! The fact is? Many of the same individuals will, when it suits them, link up with the best of them! But the rest of the time? Blatant hypocrisy!
Does this include all of the gurus?
Certainly not! But the list of those who do one thing and advocate the opposite is impressive! If you doubt me, I have copies of some of the videos, tweets, posts, etc. I will be happy to share them with you! All part of my recent launch of The Internet Marketing Quest Revealed.
So, what does it mean?
Nothing! Less than nothing! Unless, of course, you want it to mean something. Then it will….
Ultimately, it means that gurus are human, they make mistakes, they say one thing and do another…
Humans, and most gurus, get out of the shower naked, they put their pants on one leg at a time, they make mistakes, they sleep, they eat, and they put on a sock and a sock and a shoe and a shoe! But that’s another meaningless debate for another time!
The Great Sock and a Sock, Shoe and a Shoe Debate! Stay tuned!!
Just follow your gut! There are no hall monitors, and no I don’t mean the large predatory lizard of the genus Varanus and family Varanidae, inhabiting warm regions of Africa, Asia, and Australia, I mean those snooty little tattle-tales we all grew to hate in school many moons ago!
To all you hall monitors out there…there’s social media now! Whoopee!
Have a super week everyone! And remember…follow your gut…and your passion!
Professor John P. J. Zajaros, Sr.